This Code of Conduct is a fundamental part of the Agreement between MasonClicks and the “Client” (referring to either the Affiliate or the Advertiser who has entered into a contractual relationship with MasonClicks). MasonClicks retains the right to modify this Code of Conduct unilaterally to ensure adherence to current laws and regulations.

Clients are advised to review the Code of Conduct regularly to stay informed of any updates or changes.

All capitalized terms used in this Code of Conduct but not defined herein shall have the meanings ascribed to them in MasonClicks’s Terms and Conditions.

By signing up, registering, or otherwise becoming a Client of MasonClicks, the Client agrees to and accepts the terms of this Code of Conduct.

LEGAL COMPLIANCE

• The Client must adhere to all applicable laws, rules, and regulations relevant to the Services, Campaigns, Ads, and other related activities, including those concerning marketing, privacy, data protection, social media, consumer protection, and commercial advertising.

• The Client must also comply with any industry best practices, ethical codes, and guidelines set by relevant authorities, such as consumer and market authorities.

• The Client must avoid any illegal or inappropriate actions, including criminal acts (e.g., discrimination, racism, defamation, abuse, phishing, fraud, SPAM), tortious acts, copyright or trademark infringement, privacy violations, and the use of malware or spyware.

COMMERCIAL ADVERTISING AND UNFAIR COMMERCIAL PRACTICES

• The Affiliate ensures that all consumer or customer reviews, testimonials, and endorsements are clear, truthful, and compliant with consumer protection laws and commercial advertising regulations.

• The Affiliate must avoid:
• Creating or publishing fake reviews or endorsements.
• Publishing reviews or endorsements from parties with a material connection to the Affiliate.
• Soliciting reviews or endorsements in exchange for compensation or discounts.
• Removing negative reviews without notice.
• Failing to disclose sponsored reviews.
• Misrepresenting facts or publishing misleading information.

• The Client must address consumer complaints, including ‘notice and takedown’ and/or other complaint requests, within twenty-four (24) hours of notification. The Client must comply with reasonable requests from MasonClicks following a ‘notice and takedown’ request from a third party regarding Campaigns and/or Ads placed by the Client.

RESPECT AND FAIR DEALING

• Affiliates must respect the rights of MasonClicks, Advertisers, and other Affiliates, and act fairly without exploiting MasonClicks, Advertisers, or any other party through manipulation, concealment, misuse of privileged information, misrepresentation, or any other unfair business practices.

• Advertisers must respect the rights of MasonClicks, Affiliates, and third parties, and act fairly without exploiting MasonClicks, Affiliates, or any other party through manipulation, concealment, misuse of privileged information, misrepresentation, or any other unfair business practices.

• Clients must not bypass or tamper with any security measures or tracking systems, nor attempt to falsify activity in the Conversion Statistics (for Advertisers) or MasonClicks Statistics (for Affiliates).

• Clients must not imply that the Affiliate’s website or services are provided or endorsed directly by MasonClicks.

• Clients must not post negative comments, statements, or content about MasonClicks on public forums, chat rooms, social media platforms, or job sites (e.g., Facebook.com, Craigslist.org).

PRIVACY AND INFORMATION SECURITY

• Each Client must comply with applicable data protection laws, rules, and regulations in all relevant jurisdictions.

• Clients are solely responsible for the development, operation, and maintenance of their own websites and databases, including all content on their websites.

• Affiliates and Advertisers must ensure that their activities comply with legal rules regarding direct marketing and commercial messages (e.g., GDPR, CAN-SPAM Act 2003, European Directive 2002/58). Specifically, they must:
• Obtain and document prior consent (opt-in) for commercial email messages.
• Not use rented, leased, or third-party email lists without specific, informed, and unambiguous consent.
• Not conceal or misrepresent their identity or return email address in advertisements or emails.
• Maintain a privacy/cookie policy informing data subjects about personal data processing.
• Verify and remove any names on suppression (opt-out) lists before sending emails.

BREACH OF THIS CODE OF CONDUCT

• In the event of an alleged breach of this Code of Conduct, the Client must fully cooperate with any investigations and requests from MasonClicks, providing all necessary information and assistance.

• The Client acknowledges that, in the case of a breach, MasonClicks may disclose the Client’s name and website address to third parties under certain conditions (e.g., in the case of an indisputable breach).

• The Client agrees that a breach of this Code of Conduct may result in the termination of the Agreement, temporary suspension of Services, and/or the requirement to reimburse any compensation obtained in breach of this Code of Conduct.